Create a strategic philanthropic model under the Platform Thinking and Shared Value framework.
Shen and his Yintai Group opened a new model of philanthropy in China, posing intensive impact and extensive impetus for social welfare. While creating commercial civilization and our own commercial value, we never cease to repay the society. For this purpose, Shen updated the Shared Value model between commercial success and social welfare in China with the faith to serve the country, society through industry and was included by Harvard Business School as the first of its kind in the world. In future, Yintai Group looks to create strategic philanthropy under the Platform Thinking and Shared Value framework.
Yintai Group Corporate Social Responsibility Report： Annual Report 2018 Annual Report 2019
Yintai Foundation was initiated by founder and president of Yintai Group, Mr. Shen Guojun, and founded in early 2014.
Yintai Group desires to participate in the nation's social welfare and charity through Yintai Foundation to better present its social responsibility and boost social progress with public welfare.
Yintai Foundation targets cultivating senior public welfare professionals, environmental protection, research on modern Chinese history, and livelihood support.
Foundation annual work report： Annual Report 2015 Annual Report 2016 Annual Report 2017 Annual Report 2018
Foundation annual audit report： Annual Report 2015 Annual Report 2016 Annual Report 2017 Annual Report 2018
The Articles of Foundation
Yintai Foundation Council
Council members : Shen Guojun, Zheng Yongqiang, Wang Xuan, Mai Yingli, Liu Yu
Chairwoman: Mai Yingli
Secretary General: Liu Yu
Supervisor: Han Xuegao
Direction uof Public Welfare
Cultivating Senior Public Welfare Professionals
June 2014 witnessed the first Master of Social Enterprise Management Program in China jointly established by Yintai Group, Yintai Foundation, Peking University and Guanghua School of Management of Peking University, which officially inaugurated in September 2015. A public welfare management research center jointly established by them also officially declared establishment in September 2015, registering the first institution in China to cultivate senior public welfare management professionals.
Upholding the basic principle of coordinating environment with economy, Yintai Group tries to set up social welfare protected areas to recreate balance and sustainability between eco-protection and economy. In September 2010, President Shen, together with Jack Ma and other celebrity entrepreneurs, founded the first public welfare foundation supporting natural reserves established and managed by social welfare forces in China, Sichuan Western Natural Protection Foundation (renamed Sichuan Paradise Foundation now). In April 2015, President Shen, together with Jack Ma and Pony Ma, initiated International Paradise Foundation in Ningbo.
Research on Modern Chinese History
Shen Guojun, founder of Yintai Philanthropy, initiated the academic research on modern Chinese history in 2015. With Internet thinking and platform awareness, the project pooled the best resources from home and abroad, collected and sorted out the data of modern Chinese history (especially the data of the history of the Republic of China featuring the Chiang family in Fenghua, Ningbo, Zhejiang Province) in a couple of years, thereby achieving sustained results and producing a lasting impact.
Yintai Group has been committed to medical assistance for orphans and poor children ever since 2004. Shen is one of the directors that initiated AI YOU Foundation, which already boasts the largest orphan/poor child CHD surgery programs by size in the world. Yintai Group also has set up AI YOU Yintai Kaifeng Children’s Care Center and AI YOU Yintai Beijing Infant Home in Henan's Kaifeng City and Beijing. Besides, through Yintai Philanthropy, Yintai Group has mobilized and pooled more social resources to help Zhenxiong, Yunnan shake off poverty.
Corporate Responsibility: Safeguarding Eco-Environment
From the 'No Shark's Fin, From My Own' practice promised by entrepreneurs in 2009 to the proposal of the same subject by entrepreneur deputies to the NPC and CPPCC conferences in 2012 and 2013, from the promulgation of"no such protected wildlife products as shark's fin or edible bird's nest are allowed on official tables" by the State Council in 2013 to the practice of the "no consumption or trading of such protected wildlife products as shark's fin, ivory or rhinoceros horn among corporate operations" initiated by 100 entrepreneurs at entrepreneur clubs, forums or alliances in 2015 and 2016, entrepreneurs and enterprises are continuously creating positive influence in the industry and the society.